PETA Update #3: Close, But No Cigar

It's been a crazy 48 hours. Let's recap:

First I sent PETA my open letter in response to their "Win a Vasectomy" campaign. Then PETA wrote back... and told me to "just adopt." So I wrote them back again (does this officially make us pen pals?) and they wrote me back again with a non-apology apology.

Then PETA issues a broader non-apology apology on their Facebook page that said, in a nutshell: "We're sorry you got so upset."

So then I posted a petition online at Change.org, urging signers to Tell PETA: Infertility Is Not a Joke. And as of 9PM EST today, 1700+ people think that PETA should formally apologize and immediately remove any link between their campaign and National Infertility Awareness Week.

I think this makes me and PETA BFFs now.

Other important things that have happened in the last 48 hours:

• RESOLVE issued a press release formally condemning PETA for their actions.
• As of 9PM EST tonight, 59 blogs have posted open letters to PETA in solidarity.
• Our cause got a fantastic write-up on Babble.com from writer Nichole Beaudry.
• Dawn Davenport weighs in from the adoption community as to why "Just adopt" is probably one of the worst responses PETA could have given.
• Alisyn Camerota, host on Fox and Friends, long-time RESOLVE volunteer who recently appeared on The Today Show talking about her experience with infertility and her volunteer work, made the following tweet: @AlyatFox: Infertility is painful enough without PETA making a mockery of it. For info go to resolve.org.
• RESOLVE launched a "Turn Your Passion Into Action" resource page.

If this wasn't already obvious, the momentum on this campaign has picked up like wildfire. So after all this, how does PETA respond?

By changing "in honor of" NIAW to "during" NIAW.

Click to embiggen.

*golf clap*

Don't be fooled, readers. This isn't the victory we've been after just quite.

What would appear to be a real response is actually just a trollish attempt to appease the masses and probably keep their phones from ringing off the hook.

I've got to hand it to PETA: they rank among the likes of Fred Phelps and the Westboro Baptist Church when it comes to walking the line between literal and libel. In sum, I'm honestly impressed at not only how smug PETA is when it comes to engaging with their opposition, but at just how suave their trolling really is. In the battle of David vs. the Goliath, this little blogger is head to head with the pros.

Here's the thing about trolls. They love the attention and the vitriol spewed in the wake of their trolling. They feed on making you angry. That's why apart from this post, I've engaged in nothing but eloquent, well-researched, well-composed dialogue on my end. PETA, for the most part, has done the same, with the exception of telling me that "infertility is justified because the world is overpopulated" and that "as an infertile woman, I should just adopt." In all of my exchanges, I haven't resorted to profanity or name-calling. Believe me: I've been tempted.

But with this little tweak to PETA's campaign website, I'm calling out PETA for what they are: trolls. 

Trolling: an artist's rendition.

I'm not stupid and I know this one campaign has not happened in a vacuum. "Win a Vasectomy" in honor of/during NIAW is not a new tactic; this is merely standard M.O. for these folks. I'm well aware of some of their other controversial campaigns, such as comparing the consumption of meat to the Holocaust. And there's other less overt ways PETA exploits people at the expense of animals: PETA has no problem objectifying women in their ad campaigns.

What's the first rule of the internet? Don't feed the trolls. Here's the thing - I'm confident that PETA went after the infertility community because we're largely silenced; I honestly don't think PETA was expecting a response this vocal. Sometimes you have to feed the trolls - but give them food they don't like, such as solid research and stats, a commitment to no longer contribute to them financially, and mature, well-spoken arguments. If you resort to swearing and name-calling, they've won. You basically have to treat PETA like a small child: speak slowly, clearly, and repeat yourself ad nauseum until they understand. 

By changing "in honor of" to "during" and by issuing apologies that apologize for our reactions and not their actions, PETA is essentially patting us on our heads and hoping we'll go on our merry ways. We can't give in; we have to be relentless. Keep calling and leaving messages. Keep emailing them. Keep sharing the petition with others. Keep tweeting and posting on Facebook. Keep contacting the media (so far only Canada, Ireland and New Zealand have picked up PETA's stunt, but not our response).

If you chip away at a tree long enough, it will eventually fall over. The ball is still in PETA's court to do the right thing, and until then, we need to remind them of that... every day, every hour, every minute.

EDIT: On the flipside, I'd like to recommend Mel's very thoughtful post about this whole fiasco over at Stirrup Queens. It's easy to get caught up in the anger and emotion, but she makes some fantastic points about why this whole thing still matters. It's a nice counterpoint that promotes and encourages thoughtful dialogue about all of this. Check out Why I'm Not Talking about PETA.